Accelerating Success in Export Markets
The Opportunity
GRA’s FasTrack® advisory, consulting, and training expertise assists companies worldwide to successfully enter into new export markets and penetrate established export markets. By implementing a comprehensive, systematic, step-by-step strategic and operational planning and implementation process, companies achieve immediate and long-term growth of market share and profitability in the global market.
The primary services include:
Targeting High-Potential Markets and Customers. GRA implements a three-phased screening process for collecting worldwide indicators of market potential and for targeting the client’s highest potential country markets and global customers. The process results in a focused allocation of resources on the markets and customers offering the greatest opportunity for sales, profits, and growth.
Developing Competitive Market Entry & Expansion Strategies. GRA rigorously analyzes and identifies the most appropriate market segment, distribution channels, competitive pricing, and market entry or expansion strategies. The process results in the positioning of the company as a highly effective competitor and desired supplier in the market.
Identifying and Selecting Preferred Partners. GRA searches out, screens and qualifies, and assists in starting up agent, distributor, or other forms of preferred partner relationships. The process results in the selection of high-potential partners that have the interest, capability, and capacity to assist the client achieve its sales, profit, and growth objectives in the identified market.
Charting and Developing the Export Process. GRA charts the current and an improved flow of the company’s export process from the receipt of an inquiry to the collection on the sale, and GRA assists the client’s personnel in mastering the process skills and tasks needed to more effectively implement the export process. The activity results in improved service to the international customer, greater internal efficiencies, and an increased capacity to expand international sales.